Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

It is #MartechDay!

I’m delighted to at last share with you the 2022 internet marketing technological know-how landscape, a joint manufacturing concerning myself and Frans Riemersma of MartechTribe (and a entire bunch of excellent contributors). Below are the key factors you want to know:

The wild-and-nuts 11-calendar year progression of the martech landscape looks like this:

Or, if you desire a more quantitative see of the 6,521% progress above those 11 several years:

We retired the moniker “Martech 5000”, which had rapidly turn out to be a misnomer. This year it would have been practically the Martech 10,000! As a substitute, we’ve renamed this venture “Martech Map” because…

We have released a new interactive web-site at martechmap.com, cost-free to use, that allows you look for, sort, and filter the total landscape. You can look for by key phrase. You can filter by a vendor’s HQ region. You can rearrange the display screen, zoom in, and even produce a PDF of your have.

Disclaimer: the web-site is even now in beta, so remember to bear with us by any tough edges.

You can also contribute to the knowledge set — and you should do! Obtain one thing wrong in the data? Missing vendor? Seller that’s changed groups or absent absent? Allow us know. We take into account this a group project, and we gladly rejoice all of the contributors to it.

The massive scale and rapid fee of transform of the martech market and the prosperity of solutions inside it was no for a longer time well-served by a the moment-a-12 months, static graphic. It’s a point in time, which is intriguing to see yr-around-yr. But we want this community useful resource to be a thing that is current on a a lot more ongoing foundation.

By now producing the graphic algorithmically, it is effortless to release updates in a subject of minutes — compared to the dark ages of hand-inserting minimal logos manually on a slide (hats off to you, Anand Thaker and Jeff Eckman, for all your prior assist with that!). By working with a vendor’s favicon from their site, which we can refresh at any time, we also save both equally ourselves and distributors from the angst of out-of-date logos.

The aesthetic is distinctive with this grid of favicon logos, but the practical rewards of quick updates weigh seriously in its favor. Just as each individual other aspect of advertising and marketing and martech is evolving, so far too ought to the martech landscape.

Condition of Martech 2022 Report

Of class, 1 of the perennial reactions to the martech landscape is: how can there be so lots of distributors? How has this market place not consolidated nonetheless? Undoubtedly it is destined to collapse, any moment now, proper?

These are fantastic thoughts to request. I inquire them myself all the time.

It is value noting that 972 distributors from the 2020 landscape were removed for 2022, possibly owing to becoming acquired or some much less happy exit from the marketplace. Which is 12% churn from two decades in the past! The martech landscape does consolidate.

But at the exact time, new vendors retain entering the current market (and more who have been in the market place maintain finding learned in our ongoing study). Though 972 vendors ended up taken out, a whopping 2,904 distributors were included, which brought the web complete from 8,000 to 9,932.

Frans and I have a number of designs and theses that offer you some explanation to these dynamics that we see in the industry. This calendar year, we’ve incorporated them — together with a bunch of other wonderful details about stack adoption designs — in a Condition of Martech 2022 report.

It is cost-free for you to down load (wholly ungated):

(As a bonus, the report also features all of the entries to The Stackies 2022: Internet marketing Tech Stack Awards, so you can overview illustrations of how other businesses have mixed martech options in their marketing and advertising stacks.)

The investigate for this task and the accompanying report was generously supported by these six sponsors. We would kindly really encourage you to verify them out:

In addition, we’ve developed a “gratitude graphic” that displays the numerous contributors to the martech landscape details set. We hope you’ll join them for a foreseeable future update that contains contributions you make a decision to make.

Merry #MartechDay to you — I hope you delight in this new graphic, report, and interactive web site.