Top 7 Similarities of Business and Politics2 min read
Politics and Business are so similar in many ways. Sure politics is much dirtier and generally played by less ethical individuals and yet the similarities are often uncanny. Perhaps a brief point-by-point comment on this subject will open a new perspective on this subject. Below are a few similarities to help the thinking juices flow and allow some conceptual thoughts.
1.) In politics you must canvas the area using data about the voters; in business you use demographic software to gather information about the customer.
2.) In politics you must get the voter to make a decision to vote for your candidate; in business you must get the consumer to choose your product or service over your competitor.
3.) In politics you must employ multiple methods to reach the voter; In business any good marketing program uses multiple media, mediums and methods to reach the consumer.
4.) In politics you must show how your candidate is better and different; In business you must show how your brand is best.
5.) In politics you must get those people to the polls to vote; in business you must get those customers in the door of your business to buy something.
6.) In politics you must win or you are forgotten; In business you must beat your competition and the customer must buy from you or you go out of business.
7.) In politics the customer decides with his or her vote; in business your voter buys your product or service with his or her dollar.
I hope this philosophical discussion allows you to see business from a different perspective and if you are in business and considering politics, forget it. Business is a much better game than politics and as a politician might say; You Can Trust Me on This in 2006.