TaylorMade Golf marketed to South Korean investment decision business Centroid

TaylorMade Golfing again has transformed palms, with KPS Cash Associates placing a definitive arrangement through an affiliate to sell the club maker to South Korean-primarily based non-public equity company Centroid Expense Partners.

Economic conditions ended up not disclosed, but the New York Occasions described in February that KPS Money Partners had pitched an inquiring price tag of $2 billion.

Centroid was proven in 2015 and has focused on many strategic buyouts in Korea, including the obtain of South Springs Nation Club. Centroid’s other buyouts have involved Kolon Advance Fiber and Woongjin Booxen, a reserve distributor.

KPS acquired TaylorMade – recognized in 1979 – from Adidas in 2017 for $425 million. TaylorMade because benefitted from previous year’s boom in golfing participation, especially in the United States exactly where demand for new clubs and equipment spiked. Golfing Datatech reported that retail product sales of golfing devices created $2.81 billion in earnings in 2020, which was a 10.1-% increase around 2019. It gave 2020 the 3rd-highest annual complete considering that Golf Datatech started monitoring the industry, trailing only $2.91 billion in 2008 and $2.87 billion in 2007.

“TaylorMade Golfing is a transformational investment decision for Centroid,” Jinhyeok Jeong, founder and CEO of Centroid Investment Companions, explained in the media launch saying the sale. “We are incredibly enthusiastic to have the prospect to commit in a international chief in golf. The field is at this time suffering from high demand from customers, improved participation with powerful extensive-term prospects all around the environment. TaylorMade is an iconic brand name with ongoing momentum across the crucial golf equipment groups and locations, specially the Korean and broader Asian marketplaces. We are equally psyched to get the job done with (TaylorMade) CEO David Abeles and his exceptional senior administration staff to guidance continued development and achievement.”

TaylorMade said in a release that it has knowledgeable the maximum expansion inside the sector in crucial items and full current market because that 2017 sale built it an unbiased gear-centered business. TaylorMade – which is dependent in Carlsbad, California – also added benefits from a PGA Tour employees of players marketing the brand that includes Dustin Johnson, Rory McIlroy, Tiger Woods and many other prime players

The roster of prime players includes various on the LPGA, which is really common in South Korea, the house of Centroid.

“This transaction is a really critical milestone as we continue to develop upon our brand’s momentum all over the earth,” Abeles claimed in the media launch. “Not amazingly, the sale procedure for TaylorMade produced incredible fascination from a huge selection of prospective prospective buyers and resulted in an agreement that reflects the excellent efficiency of our business enterprise today, as effectively as the outlook for the potential.

“Our partnership with KPS has been amazing. It has been inspiring and exceptionally successful to perform with the crew across the company. From the starting, KPS had the eyesight to recognize the power and opportunity of the TaylorMade manufacturer and business. … At the exact same time, we are equally enthusiastic about our new partnership with Centroid and feel that it will enable our outstanding staff to continue on to establish on the procedures that have pushed TaylorMade’s results.”