Tanduay’s Export Business Doubles Growth in 20213 min read
SINGAPORE, March 28, 2022 /PRNewswire/ — Tanduay’s abroad business continued its growth trajectory in 2021, buoyed by its new partnerships with major distributors.
Past yr alone, it signed partnerships with United States’ Hensley Beverage Organization in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution promotions with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this creating, Tanduay is out there in 12 U.S. states and the territory of Guam as perfectly as in the nations around the world of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been yet another great 12 months for Tanduay. We have expanded into new marketplaces and gained far more worldwide recognition for our merchandise. We hope to continue on with this progress momentum in 2022,” stated Lucio Tan III, Tanduay President and Main Working Officer. Tan assumed management of the business in late 2019, steering the company all over the pandemic.
New Partnerships, Much more Marketplaces
In 2017, less than the management of previous Tanduay President, Lucio “Bong” Tan, Jr., the organization began an aggressive international advertising growth that proceeds until this day.
“Designs are underway to extend in Canada, the United Kingdom, and Costa Rica this year. Discussions are also getting held to provide Tanduay to other nations around the world,” Tan revealed.
In line with its shift of capturing new markets, Tanduay similarly entered into partnerships with a few groups from the Nationwide Basketball Association (NBA) in 2021.
The manufacturer already experienced an present partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is now the only Filipino brand name to be a lover of four leading NBA teams.
For the reason that of these partnerships, Tanduay created a lot more consciousness among the NBA lovers from across the globe. It also gave Tanduay the opportunity to give the teams’ enthusiasts a flavor of Tanduay, as it opened its very own bars at the residence arenas of the Timberwolves (Target Heart), Suns (Footprint Middle), and Bucks (Fiserv Discussion board) previous year.
Tanduay also ongoing to gain additional international awards and recognition. It was named the World’s Amount 1 Rum by Beverages Worldwide Journal as it outsold other rum brand names for the fourth consecutive yr.
It also gained a Model of the 12 months award from the London-centered Entire world Branding Awards for the seventh consecutive year. For 2021, Tanduay was the only brand name to acquire the distinction below the Alcoholic Drinks – Rum Classification.
Tanduay attained a complete of 23 worldwide awards for its unique goods previous 12 months. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Yr for 2021 by the New York Global Spirits Level of competition.
Wanting Forward to One more Progress Year
“The first two months of 2022 have been excellent for Tanduay. Our community and worldwide company are equally doing properly, and we hope to continue on this functionality for the relaxation of the yr,” mentioned Tan.
Tanduay has been in company for more than 167 many years. It started out out as a tiny distillery, and has due to the fact expanded to turn out to be a single of the Philippines’ most thriving rum makes. It proceeds to remain ahead of the match in spite of the entry of new community competition and intercontinental rum items.
It owns and operates the most important distillery in the nation. Tanduay at the moment has a lot more than 120,000 oak barrels in its arsenal with a capability of about 24 million gauge liters — enforcing its capability to fulfill the need of distinct markets all over the world.
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Intercontinental Company Growth Supervisor