Marketing is important in seeing that products satisfy the needs of the public so you can benefit by making money. Use the following small business marketing ideas in this article to help meet your customers ‘needs and grow your business. There are different aspects of marketing that are discussed below:
- The first step involve in your small business marketing ideas is Market Research. This will enable you to know if there is anyone willing to pay for the products or services you provide. This step will save you time, money and help identify what people need and how to get it to them. With proper research, you will know the type of customers to sell to, how large is the market, the areas of your targeted market, and the strength of your competitors.
- If your market is about selling products, you need know the distribution channel to use. Goods you sell will have to get in the hands of your customer and you need to figure out means of distribution. Some means of distributions are through retail brick and motar, mail-order, wholesale to retailers, through fulfillment companies, through sales agents, etc. Your small marketing ideas should include this step.
- If you are in a market that is competitive, pricing should be a major part of your marketing plans. If you had done you research as stated above, you should have an idea of what the price of your items will be. Compare your products and price them competitively. Have a great reason for pricing your products higher or lower than your competitors. High prices with no extra service will drive customers away and low prices with no good reason will give people the impression that your products are of lesser quality.
- Advertising and promotion will bring you customers. This involves direct and indirect and advertising. Direct advertising is when you are asking people to buy your product or service. And indirect advertising is the one that most people to build their brands. Things like company logo, business cards, signs, are all forms of indirect advertising. Treating your current customers right can also give you free word-of -mouth advertising from them by referring you to others.