May 27, 2024

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Truly Business

Serena Williams’ Latest Enterprise Financial investment Just Amassed 2 Million Followers on Tik Tok

3 min read

Serena Williams is regarded as not just the finest women’s tennis player of all time but also a single of the greatest athletes ever. What less lovers know: The 39-yr-old is a profitable entrepreneur. Williams has many business enterprise investments. Just one of her most up-to-date, involving her daughter Olympia, just acquired her 2 million followers on social media platform Tik Tok. Here’s how she did it. 

Serena Williams’ daughter conjures up a business move

Tennis player Serena Williams holders her daughter Olympia
Serena Williams with her daughter Alexis Olympia throughout an interview | MICHAEL BRADLEY/AFP via Getty Photos

Related: Serena Williams ‘Almost Died’ For the duration of A person of the Most significant Moments of Her Existence

When factoring in her prize funds, endorsements, and other entrepreneurial ventures, Williams’ internet value is approximated at around $200 million. Williams built that income successful tennis tournaments, amassing sponsors, and turning her awareness to company off the tennis court. Of course, her best accomplishment outside the sport, if you questioned Williams, would be the start of her daughter Olympia

Williams and her husband, Reddit co-founder Alexis Ohanian experienced the youngster in 2018. Williams and Ohanian wanted to move their personal entrepreneurial spirits onto their daughter. They ordered a stake in a Los Angeles-primarily based specialist women’s soccer crew in her identify so that she’ll individual a piece of it when the workforce usually takes the field in 2022. 

There was a further small business venture that Williams explained was motivated by her daughter. It involved the deficiency of Black dolls obtainable on the current market and undertaking some thing to rectify that for the sake of each her daughter and Black little ones in all places. 

What does Qai Qai imply?

https://www.youtube.com/observe?v=15tjW7kSLvw

Related: Serena Williams Didn’t Want Daughter Olympia Participating in Tennis

Williams established out to recreate a doll Olympia would like and that could be shared with her lovers, too. That’s when Qai Qai was born. Qai Qai is the name of Olympia’s 1st doll, which she brought everywhere. In accordance to Currently, Williams recreated the doll and developed its individual social media profiles that involve animated stories about Qai Qai’s adventures. At not really 15 inches tall, the doll wears a tutu and onesie with the word “GOAT” on it.

According to Williams, the doll will make it less difficult to educate men and women precious classes about equality and social justice when also staying an entertainment channel on which to link with her supporters. Using social media to endorse the doll, Williams has found it is become very a strike with her viewers. 

Serena Williams’ Qai Qai doll gets to be a social media sensation

https://www.youtube.com/check out?v=c2bDQM86h28

In accordance to the Amazon listing for the toy, Williams appeared alongside the doll (together with her daughter and partner) on social media. From there, the doll’s have social media system skyrocketed. Immediately after advertising an animated variation on social media, they began providing the doll on Amazon in which it became a finest-selling toy. The doll’s Tik Tok account has amassed about 2 million followers with about 250 thousand followers on Instagram.

Williams explained to Today that making use of social media to distribute the term about Qai Qai resonated with a good deal of people: 

“When we started out telling Qai Qai’s tale on social media, we weren’t guaranteed how individuals would react, but it grew to become evident really swiftly that a lot of mother and father could relate with how considerably Qai Qai means to our daughter…We required to be in a position to share that same joy with some others, so we decided to convey her to lifetime!”

Williams has also been noticed wearing a Qai Qai shirt all through a tennis match. At $29.99, the doll represents extra than just excellent internet marketing on Williams’ part. She’s serving to boost illustration for young Black young children in their toys, and that message has clearly struck a chord if the doll’s social media presence is any sign. 

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