Past Meat Introduces Vegan ‘Chicken’ Amid Sky-Superior Poultry Prices

• Further than Meat launched its latest plant-based meat option, vegan chicken tenders. 
• Farmers are struggling to hold up with desire, sending the US into a chicken scarcity.
• Dining places homeowners say the selling price of wings have far more than doubled in the earlier couple months. 

If you have seen the value of hen wings going up at your favored joint, you are appropriate: Charges are substantial many thanks to a nationwide offer lack.

But for eating places and diners on the lookout for an option to high-priced chicken wings may possibly be in luck.

Past Meat on Thursday launched its latest meat alternate, plant-dependent rooster tenders. The firm claims the plant-primarily based tenders are made with non-GMO fava beans and peas. They have 14g of protein, are produced with no antibiotics or hormones, and have zero cholesterol. 

“We’re innovating the poultry market place with the new Over and above Rooster Tenders—the outcome of our tireless pursuit for excellence and expansion at Past Meat,” Dariush Ajami, Beyond’s chief innovation officer, claimed in a push launch. “As with all our goods, Past Rooster Tenders offer you tasty flavor and an outstanding culinary knowledge, along with strong nutritional positive aspects.”

The tenders aren’t offered in suppliers yet and are only obtainable at 400 different places to eat in the US. The rollout is notably smaller than preceding product or service launches, which have in the past included thousands of Dunkin’ spots. As of April, Beyond goods have been offered at around 39,000 foodservice destinations, the company reported. 

Rooster rates have been soaring for some time. Data from the USDA and JPMorgan display common rooster selling prices are up about 80% around last year, with tenders going for additional than double. Restaurant owners say the cost of wings has also doubled. 

Rooster farmers have also been having a hard time getting staff amid the nationwide labor struggle to discover workers. Obtaining much less personnel will make it all the additional hard for chicken farmers to course of action chickens and meet up with buyer needs. 

Beyond did not disclose a wholesale cost for places to eat to invest in the new tenders. However, one Chicago restaurateur explained to Fortune he designs to provide three tenders for $8.99.