Mayfair to deliver maternitywear chain Seraphine to London inventory sector | Organization Information

The new owner of the maternitywear label Seraphine is drawing up strategies to supply it to the London inventory marketplace less than 6 months immediately after taking handle of the small business.

Sky News understands that Mayfair Fairness Associates, which purchased Seraphine in December, is close to appointing advisers to examine an first general public presenting (IPO).

The process is at a really early phase, but sources indicated that the brand’s new operator thought a listing would be an powerful way of supporting to raise its profile and visibility.

At LDC, the private fairness organization exactly where Mayfair’s founders earlier worked, the workforce responsible for the Seraphine expense noticed a surge in the valuation of Fevertree beverages just after having it public.

Insiders stated Seraphine was very likely to be valued in an IPO significantly larger than the £50m price at which Mayfair obtained the corporation from its founder, Cecile Reynaud, and Bridgepoint Development.

Seraphine grew to become a favorite of the Duchess of Cambridge during her pregnancies, having been launched by Ms Reinaud in 2002 just after she made a number of merchandise for buddies who ended up anticipating babies.

It has since developed into a major intercontinental business, with on the internet gross sales in more than 120 countries and shops in cities which includes London, New York and Paris.

In 2015, Ms Reinaud received The Queen’s Award for Organization.

In 2019, she stepped up to come to be the company’s president, handing around the chief executive’s reins to David Williams, a former Asos govt.

Mayfair, which has backed a range of other client-experiencing businesses, which include Yo! Sushi and OVO Strength, declined to comment.