September 25, 2023

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Truly Business

Kitchenware model ProCook serves up London’s hottest ecommerce float | Company Information

1 min read

ProCook, a single of Britain’s most important specialist kitchenware brands, is plotting to turn into the hottest ecommerce team to serve up a London stock sector listing.

Sky Information has learnt that ProCook is operating with investment bankers on a assessment of strategic alternatives that features a public flotation.

Peel Hunt is advising ProCook on the evaluate.

If an original community presenting does materialise, it would be the most up-to-date in a string of digitally led businesses which have employed a pandemic-fuelled product sales surge to go general public.

The company was founded by Daniel O'Neill. Pic: ProCook
The business was started by Daniel O’Neill. Pic: ProCook

So far this 12 months, the likes of Revolution Attractiveness and, the online home furnishings retailer, have floated in London this year.

ProCook was established a lot more than 25 yrs back as a relatives business enterprise, selling cookware sets by immediate mail in the British isles.

Based in Gloucester, it has grown into a multi-channel expert kitchenware company, utilizing a lot more than 600 folks.

In its previous financial calendar year to March 2021, ProCook grew revenues by 37% to £53.5m, and Metropolis sources mentioned that ProCook could be well worth in between £250m and £300m.

The company’s founder, Daniel O’Neill, stays associated in the company, while it a short while ago brought in Dan Walden, former finance chief of, as chief money officer.

A spokesman for ProCook declined to remark on Monday. | Newsphere by AF themes.