Kitchenware model ProCook serves up London’s hottest ecommerce float | Company Information
ProCook, a single of Britain’s most important specialist kitchenware brands, is plotting to turn into the hottest ecommerce team to serve up a London stock sector listing.
Sky Information has learnt that ProCook is operating with investment bankers on a assessment of strategic alternatives that features a public flotation.
Peel Hunt is advising ProCook on the evaluate.
If an original community presenting does materialise, it would be the most up-to-date in a string of digitally led businesses which have employed a pandemic-fuelled product sales surge to go general public.
The business was started by Daniel O’Neill. Pic: ProCook
So far this 12 months, the likes of Revolution Attractiveness and Built.com, the online home furnishings retailer, have floated in London this year.
ProCook was established a lot more than 25 yrs back as a relatives business enterprise, selling cookware sets by immediate mail in the British isles.
Based in Gloucester, it has grown into a multi-channel expert kitchenware company, utilizing a lot more than 600 folks.
In its previous financial calendar year to March 2021, ProCook grew revenues by 37% to £53.5m, and Metropolis sources mentioned that ProCook could be well worth in between £250m and £300m.
The company’s founder, Daniel O’Neill, stays associated in the company, while it a short while ago brought in Dan Walden, former finance chief of Scheduling.com, as chief money officer.
A spokesman for ProCook declined to remark on Monday.
