ProCook, a single of Britain’s most important specialist kitchenware brands, is plotting to turn into the hottest ecommerce team to serve up a London stock sector listing.
Sky Information has learnt that ProCook is operating with investment bankers on a assessment of strategic alternatives that features a public flotation.
Peel Hunt is advising ProCook on the evaluate.
If an original community presenting does materialise, it would be the most up-to-date in a string of digitally led businesses which have employed a pandemic-fuelled product sales surge to go general public.
So far this 12 months, the likes of Revolution Attractiveness and Built.com, the online home furnishings retailer, have floated in London this year.
ProCook was established a lot more than 25 yrs back as a relatives business enterprise, selling cookware sets by immediate mail in the British isles.
Based in Gloucester, it has grown into a multi-channel expert kitchenware company, utilizing a lot more than 600 folks.
In its previous financial calendar year to March 2021, ProCook grew revenues by 37% to £53.5m, and Metropolis sources mentioned that ProCook could be well worth in between £250m and £300m.
The company’s founder, Daniel O’Neill, stays associated in the company, while it a short while ago brought in Dan Walden, former finance chief of Scheduling.com, as chief money officer.
A spokesman for ProCook declined to remark on Monday.