Kim Kardashian teases ‘completely new’ rebrand for KKW Attractiveness company | Ents & Arts News

Kim Kardashian West has announced she is rebranding her cosmetics business enterprise and will occur back again with a thing “wholly new”.

The Keeping Up With The Kardashians star and entrepreneur reported the KKW Attractiveness web-site will shut from 1 August but that “we will not be long gone for as well extensive”.

Lovers have speculated on line that Kardashian will be dropping estranged spouse Kanye West‘s name from the branding right after submitting for divorce in February.

Sharing the news on Instagram and Twitter, Kardashian, 40, wrote: “To our loyal consumers, it all commenced with a contour package and expanded to eyes, lips, overall body and many remarkable collections in excess of the earlier four decades.

“On August 1 at midnight we will be shutting down the kkwbeauty.com internet site so that we can occur again to you less than a totally new brand name with new formulas that are extra modern, innovative and packaged in an elevated and sustainable new glimpse.

“I’m enthusiastic to keep on to establish and grow my products variety and for you to last but not least be able to working experience it the way that I have always envisioned.

“In addition, my group is challenging at work to make improvements to the shopper purchasing working experience the place you will be in a position to order my attractiveness and beauty offerings in all types from a person one web-site.”

The assertion added: “Thank you so substantially for becoming on this amazing journey with me, and I guarantee we will not be long gone for way too very long.”

Released in 2017, KKW Splendor was valued by cosmetics conglomerate Coty at about $1bn (£725m) when it bought a 20% stake in 2020.

Although Forbes approximated Coty had overpaid, it valued her remaining stake at about $500m (£362m) in April.

The conclusion of KKW comes next the finish of an era for the actuality display that made Kardashian a home name the closing episode of Retaining Up With The Kardashians was broadcast previously this year following 20 seasons.

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Meanwhile, Kardashian’s shapewear brand name Skims is likely from toughness to energy following staying chosen as the formal underwear designer for Team USA’s feminine Olympic athletes.

Saying the partnership on social media, the actuality Tv set star claimed the company would design and style “undergarments, pajamas and lounge have on” for athletes at the Tokyo online games.