Husqvarna improves investment decision in robotic mowing provider Robin Autopilot

Husqvarna Team has built an more — but unspecified — fairness expenditure in Robin Autopilot United states, a franchising system for robotic mowers headquartered in Dallas but owned and operated by Strongsville holding company Fahey Group.

The Swedish company, which has U.S. headquarters in North Carolina, declined to specify its stake in the business enterprise, although it said it is not a managing fascination.

Husqvarna’s added financial investment follows an Robin’s acquisition in April of Mowbot, a robotic garden treatment franchise business centered in North Carolina functioning in 16 markets at the time of the deal. Husqvarna was an current investor in Mowbot at the time of the Robin acquisition.

“This growing strategic partnership allows Husqvarna to increase current market penetration of Automower robotic mowers by leveraging Robin Autopilot’s Robotics-as-a-Provider (RaaS) system for the professional landscaper,” Husqvarna reported in a assertion.

Robin’s prospects largely are garden and backyard companies that purchase into the membership system. These organizations then market membership services for the robotic mowers — consider of a huge robotic vacuum but for chopping grass — that are put in at the residences and houses of the finish-people.

Fahey Group acquired Robin in 2019. Noticing the level of popularity of the robotic mowers that had been turning out to be popular in Europe, the expectation has been that the technology and connected provider will capture on in North The us as very well.

Fahey informed Crain’s in summertime 2019 that he expects the robotic mowing current market to “blow up” in the upcoming couple yrs as the technology and robotic mowing companies capture on in the United States.

“This partnership will let us to function jointly to provide RaaS to a expanding amount of landscapers and lawn care companies who want to make their firms extra sustainable and successful with transformative robotic engineering,” reported Logan Fahey, CEO of both Fahey Group and Robin Autopilot Holdings, which incorporates what is now branded as “Mowbot Driven by Robin.”

According to Husqvarna, the Robin platform integrates with CRM and ERP units applied by landscapers and adds RaaS capabilities — these as equipment selection, fleet administration, task administration, facts analytics and on-desire education — via what is called “Robin Academy.” All this helps landscapers maintain significant fleets of robots remotely and immediately develop their RaaS offerings.

“Growing Husqvarna’s partnership with Robin Autopilot aligns with our strategic growth objectives and connects Husqvarna’s world-wide leadership in specialist robotic garden treatment and technological know-how with the impressive program resolution that Robin Autopilot supplies,” claimed Steve Collins, Husqvarna’s vice president of method and business progress, in a statement. “We significantly price Robin Autopilot’s observe history of progress through North The us, and we appear forward to continuing our thriving collaboration to raise robotic mowing use amid lawn care customers and inexperienced room professionals.”

Robin says it has grown its membership base by 50% in the earlier 6 months.