May 30, 2024

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Truly Business

How honest are financial investment applications like Charles Schwab and Robinhood?

6 min read

When Gamestop (GME) and quite a few other Reddit-hyped stocks soared not too long ago, investment apps like Robinhood arrived underneath fire for briefly halting inventory purchases. This information also put the tactics of well-liked investing apps, which includes the compensation product termed payment for purchase stream, under the magnifying glass.

If you’re hunting for indicators that you can have confidence in an financial commitment app with your cash, study is your good friend. You can usually obtain info about an app’s shopper grievance historical past, promotion difficulties, and other company info by viewing its Much better Organization Bureau profile.

Under, you can see how investing applications, brokerages, and automated investment advisors stack up when it comes to their Superior Business enterprise Bureau score. But BBB rankings aren’t the only factor you need to consider into consideration when exploring for an financial commitment app it really is also smart to do your own study and look for any noteworthy information about the organization you might be seeking to park your dollars with. And when in question, it could make feeling to consult your fiscal advisor or financial planner.


How dependable are investing applications and brokerages?

Investing apps permit you established up and take care of accounts on your very own. They ordinarily present self-directed trading accounts, retirement accounts, and custodial accounts.

In some occasions, on the internet brokerages also give an automatic investing account solution. But not all automated advisors give brokerage solutions. To draw a clearer distinction, we separated brokerages and automated or on the internet advisors into two individual tables.

Underneath, you can see how investing apps and brokerages stack up when it arrives to their Greater Small business Bureau score:

Keep reading through for a closer glance at just about every financial commitment app’s grievance background.

Ally Invest

Ally Invest presents self-directed trading, automated investing, retirement savings accounts, and fx trading. The financial investment application has closed 17 complaints in the very last a few years and 13 grievances in the last 12 months. The organization has a D- score from the BBB.

Charles Schwab

Schwab features a wide array of financial investment solutions, which include commission-cost-free brokerage accounts, automatic investing accounts, and retirement accounts. It has shut 100 issues in the final three many years and 58 grievances in the final 12 months. Charles Schwab has an A+ ranking from the BBB.


E*TRADE gives fee-free brokerage accounts, automatic investing accounts, IRAs, and other prosperity-building merchandise. The enterprise closed 81 issues in the last 3 decades and 81 problems in the last 12 months. The BBB offers it an F ranking.

Fidelity Investments

Fidelity is an on the web financial commitment application supplying brokerage accounts, retirement accounts, school savings ideas, funds administration accounts, and additional. The organization has closed 420 issues in the past 3 several years and 198 issues in the final 12 months, according to BBB details. That significant variety of grievances is almost certainly a main explanation for Fidelity’s ranking of C- with the BBB.


Firstrade is a price cut brokerage featuring investing, custodial, retirement, and dollars administration accounts. It has closed one particular grievance in the final a few yrs and a person complaint in the past 12 months. The BBB provides it an A+ rating.

Interactive Brokers

Interactive Brokers gives a lot more state-of-the-art buying and selling means for expert buyers. The corporation has shut 46 complaints in the final three several years and 24 complaints in the past 12 months, and it has a score of A- from the BBB.

Merrill Edge

Among the Merrill Edge’s offerings are active accounts, automated investing accounts, schooling discounts accounts, and IRAs. The corporation has closed 5,499 problems in the last a few many years and 1,841 complaints in the previous 12 months. It has an A+ ranking with the BBB.


Robinhood is a fee-totally free brokerage giving stock, selection, ETF, and cryptocurrency trades. The expense application closed 999 problems in the past a few decades and 741 grievances in the very last 12 months. It has an F score from the BBB.


SoFi Spend offers charge-totally free energetic buying and selling, automated investing, cryptocurrency buying and selling, human advisor obtain, and more. Its BBB record reveals that it shut 169 issues in the last 3 many years and 81 problems in the previous 12 months, and it has an A score.


Stash specializes in investing accounts, fractional shares, and retirement and custodial accounts. The corporation has settled 430 problems in the very last three several years and 294 problems in the very last 12 months. It has a BBB rating of F.

TD Ameritrade

However just lately acquired by Schwab, TD Ameritrade offers commission-no cost investing, automated investing and much more. The business has closed 296 issues in the very last 3 years and 178 problems in the last calendar year. It has a B ranking with the BBB.


Webull offers commission-totally free trading, retirement investing, cryptocurrency investing, and extra. In addition to its F rating, BBB data also exhibits that the business has shut 72 grievances in the final three many years and 70 complain st in the previous 12 months.

Automated advisors are expenditure apps that handle all of your accounts for you. Also known as robo-assistance, these sorts of apps are most effective for newbie or fingers-off investors who want qualified steering with their investments. We have also involve Side Prosperity, a virtual economic setting up firm, in this table.


Acorns is a micro-investing application that’s best for palms-off investors and retirement savers. BBB information demonstrates that it has closed 135 complaints in the very last three decades and 114 complaints in the very last 12 months. Acorns has an A+ BBB rating.


Blooom supplies automated financial commitment administration for IRAs, 401(k)s, and other employer-sponsored retirement options. It has shut just one criticism in the previous 3 decades and zero grievances in the final 12 months, and it has an A- ranking with the BBB.


DiversyFund is a serious estate expense application that provides non-public commercial serious estate investments for nonaccredited investors. It has an A+ rating with the BBB, and it has shut 7 issues in the past three years and 5 problems in the last 12 months.


Ellevest is an automatic investment application that handles your financial commitment and retirement accounts for you. It has closed 13 issues in the final three decades and 7 grievances in the final 12 months, and it has a B+ ranking with the BBB.

Facet Wealth

Facet Wealth is a virtual money preparing organization that features an array of prosperity administration expert services. BBB details demonstrates that it shut two problems in the previous 3 decades and one particular complaint in the previous just one 12 months. Side has an A+ BBB ranking.


Fundrise is a real estate crowdfunding expense application that delivers automatic investments in US industrial serious estate investment decision trusts (REITs). BBB knowledge reveals that it closed 56 issues in the very last a few several years and 46 problems in the very last 12 months, and the BBB presents Fundrise an A- ranking.


Roofstock is an on the web genuine estate market that lets you invest in or offer solitary-family rental attributes. In addition to its B+ bureau score, the organization has shut just one complaint in the final three a long time and a single grievance in the previous a single year. 

The BBB evaluate a amount of components when assigning its scores. When it largely focuses on how perfectly a enterprise interacts with its customers, its ratings also consider into account the pursuing:

  • Sort of organization
  • Time in business enterprise
  • Grievance heritage
  • Licensing and/or govt steps
  • Marketing concerns

The BBB also says on its web-site that its rankings do not ensure a company’s general performance or dependability. This is why it is very important that you carry out your individual exploration just before producing a last selection about which investment decision app (or any other individual finance solution) to use.

As described higher than, BBB rankings never ensure that an investment decision application or any other firm will meet up with or exceed your anticipations. The bureau’s rankings mostly appraise a firm’s criticism record and customer interaction track report.

Thus, it can be critical that you acquire time to do extra exploration about potential financial investment applications. The BBB’s findings can be handy in figuring out regardless of whether an financial investment app is trustworth, but also consider matters like price transparency and irrespective of whether it is registered with the US Securities and Trade Fee (SEC) and Money Sector Regulatory Authority (FINRA).

Rickie Houston is a prosperity-setting up reporter at Private Finance Insider who covers investing, brokerage, and wealth-developing products. | Newsphere by AF themes.