Hopi entrepreneur turns to TikTok to advertise soap-creating enterprise
2 min readJennifer Himel explained it as “a leap of faith” when she give up her career at a radio station and invested all her time into a passion undertaking of soap building.
ARIZONA, United states of america — Jennifer Himel described it as “a leap of faith” when she quit her position at a radio station and invested all her time and power into a enthusiasm project that experienced been curing for yrs.
The younger girl living on the Hopi Reservation, functioning as a library tech at an elementary university, started earning soap to earn a tiny hard cash for the duration of the summer monthss.
“At the library, there is so much available, so I found some textbooks on crafts that you can make and promote, so I set my sights on the soap organization,” Himel reported.
The younger entrepreneur started selling her soaps at a neighborhood farmer’s sector.
Immediately after a few task changes landed her at a radio station, her route would take yet a further convert when the pandemic hit. She ended up dedicating more and much more time to soap earning as the need for cleanliness products on the reservation grew.
“Tlisted here was the complete rest room paper lack, soap scarcity and I had mates and loved ones speaking to me to see if I experienced extras, so I donated no matter what I had still left, and from there, I was creating it as fast as I could,” Himel stated.
Himel made the decision to just take up cleaning soap-making total-time and Huge Sky Soap Arizona was born.
Her on line business encourages affordable, purely natural, and sustainable bathtub essentials inspired by Arizona that pay homage to Hopi and Tewa cultures.
As she churned out new products, Himel pursued a distinct way of internet marketing her new enterprise. She began a Tik Tok account for Massive Sky Soap Arizona.


She utilised the video-sharing social media network to highlight her latest creations and show her on the web local community what it is like staying an entrepreneur on a reservation.
“I actually wanted to highlight the positives about it, and clearly show that as a modest organization proprietor that you can be pretty profitable if you just use that group assist that’s there on the reservation since that is very central to living on a reservation, is that your group is at the rear of you,” Himel reported.
Himel mentioned she designs to broaden her small business by investing in much larger gear and opening a store on the reservation to provide locals and people.
“I truly feel like I am just as able of as any person or any other particular person of any other history. It is more about my grit, my guts, and my creativity and the brains that I have, and individuals forms of things make me come to feel like I can contend at whatever amount it is,” Himel stated.
