Freixenet announces glowing partnership with London in the Sky

Sparkling wine brand Freixenet has announced a new partnership with al fresco dining experience, London in the Sky.

The drinks firm is partnering with the pop-up eating occasion that is returning to the O2 for a few months this summer. The unique experience, which hopes to welcome 250,000 friends involving July and September, sees attendees eating at a desk that is suspended 100ft higher than the floor. The ‘restaurant’ presents a range of specifically curated menus from bunch, via to lunch, afternoon tea, supper and
evening cocktails, which this yr will be topped off with a glass of Freixenet Prosecco.

Freixenet Prosecco and its Italian glowing rose will be on sales, and Freixenet will be integrated into the practical experience via POS and social action.

The partnership forms component of a broader brand name marketing campaign to encourage shoppers to “make this summer time 1 to remember” with its ‘Pocket List’ marketing campaign.

Freixenet’s senior brand supervisor Samantha Cross mentioned it had continued to be a 12 months of uncertainty but “despite lockdown constraints remaining in put, we can nevertheless make this summer season one to recall and entire of celebratory times. London in the Sky is a definitely exclusive function, building an unforgettable working experience which matches perfectly with the essence of Freixenet. The whole event practical experience, topped off with a glass of Freixenet Prosecco in the sky, will definitely be a second to never ever forget.”

In April, the company hit a milestone right after achieving £100m in retail product sales value (rsv), which has given that risen to £101.8m. This determine shows year-on-year advancement of 49% in the 12 months to 15 May 2021, according to IRI.