Extensions and souvenirs | Seth’s Blog2 min read
When a brand is prosperous, there’s usually a desire to lengthen it.
Disneyland was an extension of Disney movies. It mirrored some of the magic of the flicks, but created a little something new and useful as well. Disneyland experienced some of the Disney essence and then designed some thing additive and new.
Apple did the very same issue with the Iphone in extending the brand name of the Mac.
On the other hand, the new Leica look at is merely a souvenir. It is not a much better observe. It is not additional of a Leica than any of a dozen other overpriced watches could be witnessed to be. It is just there to remind you that you preferred the initial. It is a souvenir of a emotion, not the creator.
Practically nothing erroneous with a memento. I’m positive Leica will make a earnings from their observe with minor hurt to the promise that the brand name itself makes. But make way too many souvenirs and you turn out to be a hollow shell, squandering the chance to make the improve you find.
The crappy t-shirt you bought at your preferred musician’s live performance is a souvenir, but they should not rely on that as their legacy or the motor of their expansion.
All day, specific creators have to make alternatives about what they’re likely to do subsequent. In some cases we can build an extension. And sometimes, we make your mind up to make a souvenir rather.