April 12, 2021


Truly Business

Corporate Discovering Technologies Organization Attensi Announces $26m Expense From Lugard Highway Money, DX Ventures, and Viking Venture for Global Expansion

4 min read

OSLO, Norway–(Organization WIRE)–Company Studying and Improvement (L&D) know-how innovator Attensi is executing its plans for international enlargement after raising $26m from New York-dependent Lugard Highway Funds, DX Ventures, and present share holder Viking Enterprise. The financial commitment follows quite a few several years of quick development for the corporation, during which Attensi has recorded a 63% CAGR in once-a-year recurring profits and executed assignments for a extensive selection of global blue-chip consumers. The new funding will be made use of by Attensi to lengthen its presence in North The usa and Europe and to develop on its foremost product suite and technological innovation platform in gamified simulations.

“Attensi options permit companies to upskill their people quicker, persistently, at scale, with results outside of the capabilities of traditional strategies like e-finding out, video, or classroom coaching. With gamified simulation instruction, we have put together the ideal of workplace psychology with our abilities in simulations and gamification to create a new group of teaching remedies. Our gamified simulations develop important serious-earth affect on companies’ main enterprise metrics,” mentioned Attensi Co-Founder and Co-CEO, Trond Aas. “This funding round enables our formidable expansion plans. With Lugard Street Cash we are bringing in a significant US investor with knowledge of developing SaaS businesses into world wide manufacturers.”

With a consumer foundation that incorporates Daimler Mercedes Benz, Circle K, Equinor, BCG, and ASDA, Attensi makes use of a fusion of technology from the planet of online video gaming and insights from office psychology to coach men and women by using immersive, 3D simulations of their place of work and perform procedures. At the end of last calendar year, the enterprise announced designs to more produce its engineering system and enter new marketplaces by the finish of 2021. The fundraise from Lugard Road Money, DX Ventures, and Viking Undertaking signifies an acceleration of these options.

Anne-Lise Waal, CTO and Co-CEO at Attensi reported: “This is fascinating information for absolutely everyone at Attensi. With the Attensi Technological innovation System users throughout the world can develop substantial-stop gamified remedies with our highly effective no-code toolset. This financial investment will be instrumental in even further growing our cloud native SaaS system and solution suite. The Attensi Engineering Platform will equip corporations throughout all sectors to provide on the challenge of ongoing enhancement and upskilling of their workforce. Our present-day strategies for organizational growth will see our workers count improve promptly from the latest amount of 120 to very well in excess of 200.”

Doug Friedman, associate at Lugard Highway Money, said: “We could not be much more enthusiastic to be investing in the Attensi workforce as they perform to endlessly change and increase corporate understanding and improvement through their Attensi methods.”

Duncan McIntyre, Managing Director at DX Ventures, stated: “Learning and enhancement opportunities are starting to be a decisive competitive factor to make improvements to functionality, entice and keep expertise. We are thrilled to support Attensi to obtain its mission to make corporate instruction more powerful and engaging.”

Eivind Bergsmyr, lover at Viking Venture, commented: “It’s been interesting to see the speedy development and outstanding development pushed by the capability to convey in global prime manufacturers as consumers through our time as trader in Attensi. This capital elevate expands the investor universe with investors we know effectively from other Viking Venture portfolio organizations and lets Attensi to keep on its world-wide expansion at improved pace.”

Recognized in 2012, Attensi has delivered gamified simulation instruction in a lot more than 100 nations around the world in 20 languages. Attensi options are applied to simulate human interactions and do the job processes, which includes interpersonal ‘soft skills’, management education, use of IT-programs and any variety of staff members certification. Irrespective of whether on mobile, desktop, or VR, Attensi’s gamified simulation method allows corporations to upskill their people today efficiently, regularly, at scale, with all the info required to track affect on KPIs.

Attensi customers are company blue-chip companies in health treatment, pharmaceutical, money products and services, skilled services, retail, hospitality, production, delivery, offshore and transport, as nicely as public and 3rd sectors. The company’s full profits yearly operate-fee is at the moment $12m, and is headquartered in Oslo, Norway, with workplaces in London, British isles, and Palo Alto, United states of america.

Pareto was engaged as World Coordinator for the fairness concern. GCA Altium is acting as the World wide Fiscal Advisor to the company. Thommessen acted as the lawful advisor in the transaction.


Notes to editors:

About Attensi

Pushed by the finest of psychology, discovering, and gaming, Attensi gamified simulation coaching engages your folks with measurable influence on your KPIs. Irrespective of whether on cell, desktop, or VR, Attensi methods empower people to understand new techniques and behaviours in a enjoyment, participating way. The benefits permit organizations to excel in employees training, onboarding, and retention.

Attensi has shipped gamified simulation coaching in much more than 100 nations around the world, in 20 languages, and employs over 100 team. Attensi is headquartered in Oslo, Norway, with places of work in London, and Palo Alto, United states.

About Viking Enterprise

Viking Enterprise is the major Nordic Computer software trader with more than NOK 3 billion less than administration. Due to the fact 2001, Viking Enterprise has invested in much more than 50 Nordic companies with a particular emphasis on scaling Organization-to-small business (B2B) Software-as-a-Assistance (SaaS) organizations. Viking Enterprise has been the guide investor of Attensi considering that 2018.

About Lugard Highway Cash

Lugard Road Capital is a multi-billion-greenback world-wide investment fund primarily targeted on community and private companies in the Online, program, customer, and technologies sectors.

About DX Ventures

DX Ventures is a enterprise money fund backed by Shipping Hero. The fund’s mission is to support the up coming technology of founder-led businesses that are disrupting some of the most promptly switching industries all around the world. The expenditure philosophy is centered on constructing long time period partnerships with founders to deliver aid in the course of the lifecycle and actively create benefit.

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