China’s Xiaomi overtakes Apple for the initial time in smartphone current market
2 min readA Xiaomi emblem is witnessed at a Xiaomi retail store on June 22, 2021 in Shanghai, China.
Wang Gang | Visual China Team | Getty Pictures
GUANGZHOU, China — Chinese smartphone maker Xiaomi was the next-major smartphone maker in the 2nd quarter, overtaking Apple for the 1st time, a new report from analyst agency Canalys showed.
Xiaomi had a 17% share of world smartphone shipments, ahead of Apple’s 14% and behind Samsung’s 19%.
“Xiaomi is growing its abroad business fast,” Canalys Research Manager Ben Stanton said in a press release, noting shipments amplified 300% 12 months-on-year in Latin The us and 50% in Western Europe.
The Chinese smartphone maker posted 12 months-on-yr smartphone cargo growth of 83% compared to 15% for Samsung and 1% for Apple.
Stanton pointed out, even so, that Xiaomi telephones are still skewed toward the mass current market with the typical providing price tag of its handsets 75% less expensive than Apple’s.
But the Beijing-headquartered organization is now hunting to press into the superior-conclude marketplace. Before this calendar year it launched the Mi 11 Ultra, a high quality smartphone that begins at 5,999 yuan ($928). It also introduced the 9,999 yuan Mi Mix Fold, its 1st foldable cell phone.
That value vary pits Xiaomi in opposition to Apple and Samsung in the high quality phase. But its domestic rivals Oppo and Vivo are also trying to split via into the high-conclusion current market.
“It will be a hard struggle, with Oppo and Vivo sharing the same aim, and both equally inclined to devote massive on above-the-line marketing and advertising to establish their brands in a way that Xiaomi is not,” Stanton said.
“All suppliers are preventing hard to secure ingredient supply amid world wide shortages, but Xiaomi presently has its sights established on the up coming prize: displacing Samsung to turn out to be the world’s premier seller.”
Xiaomi has benefitted from Huawei’s struggles. Huawei was when the largest smartphone participant in the globe, but U.S. sanctions slash the Chinese company off from vital provides including application and chips, leading to its revenue to plunge.
Though smartphones however account for the the vast majority of Xiaomi’s earnings, it is hunting to get into new business regions. In March, the engineering company introduced programs to launch an electrical auto small business and invest $10 billion around the upcoming 10 many years.
