Business of the Week: Wausau Coated Products

Wausau Pilot & Review

Editor’s observe: Enterprise of the 7 days is a sponsored feature that shares the tales of domestically-owned and operated organizations in the Wausau area, highlighting the merchandise and companies they give and the strategies they add to the metro area’s distinctive flavor. Understand how to feature your small business by emailing [email protected].

This week’s showcased Wausau enterprise is Wausau Coated Products and solutions, a spouse and children-owned and main producer of force delicate roll and sheet merchandise situated on the city’s west facet. Wausau Coated Merchandise, headquartered at 7801 Stewart Ave., specializes in building personalized-engineered methods for customers all-around the globe. The enterprise was started in 1981 by previous Wausau Papers workforce who thought in the long run probable of the stress sensitive label marketplace. Invoice Reif, one of the company’s two founders, labored to build a physique of chemistry that permitted them to manufacture delicate label merchandise fully from water-primarily based uncooked materials, a special process at the time. That, along with a groundbreaking paper manufacturing strategy, led to the evolution of what at some point turned the Wausau Coated we know currently. Now, with hundreds of paper and movie facestocks and liners, alongside with in-dwelling adhesive and silicone mixing, Wausau Coated has the distinctive means to generate 1000’s of force delicate constructions – imagine every thing from inkjet to wine and spirits to health and beauty procedures, wall coverings, stickers and additional. The Wausau Coated Staff, spearheaded by Bill Reif’s son, President and CEO Ben Reif, truly acts as a spouse and children, with 245 workforce who get the job done with each other to develop a exceptional array of products and solutions in a enjoyment, pleasant surroundings. The business is looking at major progress, including another 40 positions as they grow in Wausau with new devices launching in 2022 and 2023. Go through on to study far more about the Wausau Coated vision and their thrilling designs for the long run!

What varieties of solutions do you create? 

Wausau Coated Merchandise (WCP) is a privately-owned manufacturing company headquartered in Wausau, Wisconsin. WCP manufactures resources serving the pressure delicate label and tape industry as properly as flexible packaging movies. 

What is your vision assertion? 

Our vision is to be the desired source for specialty and tailor made products to our client foundation of label and packaging converters. Our initiatives are outlined by our capability to safely and securely get the job done as a crew delivering benefit by means of innovation, top quality and provider. 

You not too long ago had a ribbon cutting to rejoice a important milestone. Tell us about that. 

We celebrated our new production coating line that will increase our capacity to make label and tape resources to provide clients around the world. Wausau Coated commenced the most major funds expansion in its background in October 2020 to incorporate capacity for specialty label equipment utilised in wine and spirits, grocery, health care, and other specialty apps. The new producing line -referred to as “Coater #14”- will make materials for billions of labels for every month, consistently laminating materials 5 toes extensive at up to 20 miles for every hour. Custom made-created by the WCP Know-how group, the manufacturing line is built with 75% regionally produced components moreover other globe-course imported devices. The new working line will make 40 whole-time competent manufacturing jobs in Marathon County. The ribbon slicing celebrated that critical milestone.

“Coater #14 is a one of a kind piece of gear,” CEO Ben Reif mentioned. “There’s no other machine like it in the environment. We have a history of planning and building our coating machines. This coater is the latest, greatest, and biggest illustration of a singularly one of a kind coating equipment.”

A single of your keys to results has been your capacity to adapt to modifying trends and industry conditions. How are points various now from a enterprise standpoint in comparison to when you introduced? 

The label and flexible packaging markets are a lot extra fragmented than they have been 4 many years back, with incredible range now anticipated as typical.  Our sector has expanded and develop into much more worldwide as nicely. 

What is the finest issue about performing small business in the Wausau location? 

We take pleasure in the tricky-working character of men and women in the Wausau spot and have drawn most of our workers from the region. The supporting companies for transportation, electrical and mechanical products and services are essential to us, as is the well being care network from whom we get added benefits for our employees. Notably, 75% of our new output line was constructed with regionally created resources.  

“Having developed up and lifted a relatives listed here, Wausau has extended been an critical motive for our achievements, and for that make a difference, who the Reif spouse and children is,” Ben mentioned. “We are very pleased of the opportunity to create much more careers for the spot, for Wausau Coated Products and solutions, and keep on to make Wausau our household.”

What will make you different from other similar enterprises around the nation? What sets you aside? 

Wausau Coated is speedy, welcoming and behaves like a massive family members. We are the fastest at new solution design and introduction in the label phase. Our motivation to our prospects, community and employees is unmatched in the market and we’re very pleased of our name.

Wherever do you see your company in 5 decades? 10? 

We assume Wausau Coated to be doubled in dimensions in 5 to 7 decades, with extra output below in Wausau and other places less than thing to consider. We now serve 30 export nations and count on that to carry on. 

 You’ll be incorporating staff. Are you selecting now?

Certainly! This is a enjoyable spot to do the job with a speedy-shifting, simple-heading mind-set among the the team. Software resources can be located in this article. 

Connect with Wausau Coated Items:

Facebook – https://www.fb.com/Wausau-Coated-Products

LinkedIn – https://www.linkedin.com/company/wausau-coated-products-inc/

Tackle: 7801 Stewart Avenue, Wausau 54401

Telephone: 715-848-2741