March 29, 2024

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Truly Business

Business of the Week: Down to Earth Greenhouse and Landscaping

5 min read

Wausau Pilot & Assessment

Editor’s note: Organization of the 7 days is a sponsored attribute that shares the stories of locally-owned and operated organizations in the Wausau spot, highlighting the merchandise and services they supply and the methods they lead to the metro area’s exceptional taste. Understand how to feature your company by emailing [email protected].

Down to Earth Greenhouse offers a broad assortment of fantastic vegetation, shrubs, trees and supplies. Photo: Christina Kimball/Wausau Pilot & Critique

This week’s featured enterprise is a locally-owned and operated greenhouse that also features custom made landscaping providers. By the yrs, the organization grew from simple seed packets on a eating place table to an expansive procedure with a 25,000-sq.-foot greenhouse. Readers at Down to Earth Greenhouse obtain on their own immersed in all-natural attractiveness – from pleasant, very small fairy gardens, to a delightful array of veggies and herbs, to a wide variety of trees that can include luscious shade and shade to any garden. Controlling member Micki Luebbe, who operates the enterprise with her spouse Cris, claimed every single plant wide variety is meticulously picked out to guarantee gardens will prosper in Wisconsin’s cooler local weather. Listed here, Micki shares the tale of how Down to Earth began and grew, how the enterprise overcame issues like the catastrophic collapse of two greenhouses, and her hopes for the long run of this Wausau-place jewel.


Q: When was your small business founded, and what prompted you to get started?

A: Down to Earth Greenhouse was essentially started out by our good friend Steve Laufenberg about 20 years in the past with his spouse. We viewed Down to Earth grow from seed packets on their eating space desk to the significant nursery it is currently. About five several years back, Steve was looking to provide his enterprise and shift closer to family members. We were seeking to locate a organization that would be a superior in shape for us and our personalities. We achieved with Steve and reviewed the ins and outs of the small business and made a decision to choose the plunge and purchase it. Steve stayed on the initially time and received us off to a good start. We have continued to master and increase so a great deal these earlier 5 years. 

Q: How did you pick out the identify of your company? What are you striving to convey?

A: We did not pick the identify of the organization even so we did pick out to preserve it because it signifies us so effectively. We appreciate the name as it conveys what the company is and who we are. Planting and growing is this sort of an critical component of our relationship with Earth as nicely. 

Q: Tell us about your small business. What goods or solutions do you offer?

A: We are a domestically owned and operated family operate small business. We both of those grew up in the spot and we are happy to be associates of this vibrate neighborhood! We have 4 large greenhouses for exploring. We carry annuals in two of the greenhouses alongside with hanging baskets. We have an additional greenhouse devoted to perennials that we restock during the season. Our fourth greenhouse is totally devoted to fruit, herb, and vegetable plants. We also have a huge choice of trees and shrubs, alongside with garden art, concrete statues, fountains, and fairy gardens. 

Q: What will make your enterprise special?

A: For a person issue, we are very distinct about our crops. We want to assure that our customers get the greatest excellent crops with solid root programs so they have a great planting knowledge. When crops are at our nursery they are attended to and treatment for by expert greenhouse personnel. We are also individual about sourcing plants that are in shape for our zone. We do not carry vegetation that will not be equipped to endure in Wisconsin winter, and we acquire our inventory only from suppliers who have grown crops in the Midwest to assure they are cold-hardy. A plant that is developed in a heat or tropical setting is at chance from chilly shock if it is exposed to a frost or freeze. With our unpredictable spring temperature, it is critical to have crops that can tackle the temperature adjust!

Q: What are you most very pleased of carrying out?

A: To be truthful, producing it as a result of five decades in business! I listened to the statistic that most businesses fall short within the initially 5 yrs. Our banker reassured us that if we could make it previous the 5-calendar year mark and see constructive advancements on our bottom line our probabilities of surviving in business enterprise would enhance considerably. We have acquired so substantially and have developed in our knowledge of how to run the organization and facial area difficulties and understand opportunities when they come up.

Q: How have you transformed and evolved over time? What is diverse now from when you very first started?

A: I do not think a lot has adjusted drastically given that we very first bought the enterprise. The greenhouse was properly founded and there wasn’t substantially to improve or enhance on. We are slowly generating incremental improvements to the home and have a couple of new points planned for the upcoming five many years.

Q: What issues have you experienced to triumph over? Generally, if you had it to do all around once more, would you do anything at all in another way?

A: Our most significant obstacle to day was dropping greenhouses at the finish of 2019. They collapsed beneath a snow/ice load that took down two of our 180-foot greenhouses. I cried when I saw them flatten to the floor. We were so lucky to have educated, supportive people today to assistance us handle the design in a timely fashion. Spring of 2020 was so unpredictable we did not know what to expect! We just stored moving forward and started off planting not understanding if we would have greenhouses completed in time for the bouquets or when we would be ready to open up thanks to COVID. We modified anticipations, established up safeguards and social distancing, and we had new greenhouses by the time we opened in May perhaps. I never know that we would do just about anything in different ways. It isn’t normally effortless owning a business enterprise with your partner, but we have learned not to allow short-term situations interfere with our connection. This has drawn us closer and we have realized how a great deal we complement every single other’s strengths as organization associates. 

Q: What are your hopes and dreams for the future?

A: We get each and every day one particular move at a time and are blessed to have a small business that provides men and women pleasure. When people today take a look at our greenhouse they are smiling and happy, which makes us content. I never know what you could want over and above that! This organization has deepened our faith and we trust in God to convey us to and via whichever transpires in the subsequent 5, 10, or 20 yrs.

Down to Earth Greenhouse and Landscaping

6104 N. 52nd Ave. – Wausau, WI 54401

715-671-2705

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