BrewDog ‘tongue in cheek’ ad banned in excess of implied health and fitness statements | Organization News
2 min readA “tongue in cheek” Instagram advertisement by BrewDog which claimed “thanks to advertising laws we simply cannot declare this drink is healthful” has been banned by the Advertising and marketing Requirements Authority (ASA).
The ASA acquired five problems that the social media post in January implied that the drink was nutritious and utilized standard wellbeing promises that were not permitted for alcoholic drinks.
They linked to BrewDog’s Clean & Push Hard Seltzer brand.
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BrewDog accused of excusing ‘culture of fear’
Its advertisement referred to the drink’s calorie articles and explained it contained “no carbs or sugar and a small little bit of liquor”, even though adding: “This is not a overall health drink. If you are hunting for a wellbeing drink, do not consume Clean up & Push.”
The ASA acknowledged that the advertisement “presented facts in a tongue-in-cheek way”.
“Having said that, we considered that people would comprehend from the advert that the advertiser was intending to communicate that the solution was in reality healthier, but that they had been not permitted to inform customers of that point,” the watchdog added.
“We considered the advertisement hence implied that the drink was beneficial to all round good well being or wellness-related nicely-getting.”
The ASA also took BrewDog to task about nourishment statements – not permitted for alcoholic beverages – and that the ad also implied that the drink was a small liquor, even though it experienced a 5% alcohol information.
It claimed: “We told BrewDog not to make overall health statements, or non-permitted nourishment statements about alcoholic drinks. We also explained to them not to make permitted nourishment statements for alcoholic drinks if the merchandise did not meet the associated situations of use for the assert.”
BrewDog co-founder James Watt has pledged a evaluate following promises of a toxic lifestyle
A BrewDog spokesman explained: “We have accepted the ASA ruling and have eradicated the wording in problem.”
The ruling arrives soon after the business just lately came under fireplace above grievances from ex-personnel of a poisonous culture, prompting founder and chief government James Watt to pledge an unbiased review.
