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Baozun and iClick Announce Equity Financial investment and Strategic Small business Cooperation

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BEIJING, Jan. 26, 2021 (Globe NEWSWIRE) — Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun”) and iClick Interactive Asia Team Constrained (NASDAQ: ICLK) (“iClick”), currently jointly declared that Baozun, the foremost brand e-commerce support husband or wife that allows brands execute their e-commerce techniques in China, has on January 26, 2021 entered into specified agreements with iClick, an independent on the web marketing and company knowledge options company in China.

Pursuant to the share subscription settlement entered into among Baozun and iClick, Baozun has subscribed for 649,349 newly issued Course B ordinary shares (“Issued Course B Shares”) of iClick at an mixture membership price of somewhere around US$17.2 million, or US$26.524 per Course B everyday share (“Share Subscription”). Holders of Course B normal shares of iClick are entitled to 20 votes for every share. Concurrently with the issuance of the Issued Course B Shares by iClick, Mr. Wing Hong Sammy Hsieh and Mr. Jian “T.J.” Tang, the latest beneficial homeowners of certain Class B normal shares of iClick, has converted 435,530 Course B common shares into Course A standard shares. Upon closing of the transactions on January 26, 2021, the whole issued and remarkable amount of Class B regular shares of iClick was 5,034,427.

In addition, Baozun entered into a share obtain settlement with an existing shareholder of iClick, pursuant to which Baozun obtained from these kinds of current iClick shareholder 2,471,468 American Depositary Shares (“ADSs”) at an aggregate buy rate of close to US$32.8 million, or US$13.262 per Ads (the “Share Purchase”), issue to customary settlement of the ADSs. Two ADSs represent a person Class A ordinary share of iClick. Holders of Class A standard shares of iClick are entitled to 1 vote for each share.

Primarily based on 41,103,073 Course A regular shares and 4,820,608 Class B regular shares of iClick excellent as of January 25, 2021 and having into account the Class B normal shares subscribed by Baozun, right after the closing of the previously mentioned transactions, Baozun beneficially owns roughly 4% of iClick’s whole excellent shares, symbolizing somewhere around 10% full voting fairness of iClick. Baozun is topic to a 180-working day lock-up time period on the above shares subscribed from iClick or acquired from the existing shareholder.

As aspect of the transactions, Baozun and iClick have entered into a strategic cooperation framework arrangement, pursuant to which equally get-togethers will collaborate in acquiring a entire-cycle, shut-loop e-commerce support product, masking places this sort of as program enhancement, IT companies, electronic advertising and marketing, keep procedure, consumer expert services and warehousing and achievement products and services to far better serve potential brand companions.

Underneath this strategic cooperation framework settlement, Baozun will present on line operation and infrastructure services to brand associates, such as but not limited to effectiveness-based mostly advertising, on the web-retailer operation, purchaser companies, warehousing and success and relevant back-conclusion systems, though iClick will present SaaS-primarily based IT and technique alternatives for clients’ e-commerce infrastructure establishment in the Tencent ecosystem, including but not constrained to storefront setup, social CRM procedure, knowledge administration platform, marketing automation device and any supplemental SaaS products as demanded.

Both of those get-togethers are predicted to jointly create a non-public domain site visitors platform in just Tencent’s e-commerce ecosystem.

Mr. Vincent Qiu, Baozun’s Chairman and Chief Executive Officer, commented, “We are very excited about this prospect for expense and strategic cooperation to build synergies for both providers. Baozun and iClick share the similar ambition to create point out-of-the-artwork e-commerce solutions for our brand name associates in the rapidly-expanding brand name e-commerce sector in China. By leveraging the strengths of both of those events, we be expecting to unlock the possible for future progress of non-public area e-commerce using Baozun’s market-main encounter in online procedure and expert services and iClick’s know-how in the enhancement of SaaS-primarily based entrance-conclusion functions, making it possible for us to sharpen our price proposition to our brand name associates with revolutionary omni-channel approaches. By cross-promoting demand from customers from each party’s brand name companions, we see broad opportunities to co-build brand pipelines.”

“We are honored to welcome Baozun as our strategic shareholder and our 3rd largest voting shareholder. We are self-confident that this strategic partnership will open up doors to great options for the two of us,” explained Mr. Jian “T.J.” Tang, Chief Executive Officer and Co-founder of iClick, “We are pretty impressed with Baozun’s organization vision that built Baozun the leader in China’s fast escalating e-commerce procedure and services industry. Baozun is an ideal lover to enhance our present merchandise choices and expand much more value-extra services to our model customers and to improve benefit for our stakeholders. We share a related vision with Baozun that our integrated remedies should really turn into a person of the ideal choices for prime-tier manufacturers discovering China’s rising private domain e-commerce possible.”

This is not an supply to provide or obtain nor the solicitation of an offer to market or purchase securities and shall not constitute an offer, solicitation or sale in any state or jurisdiction in which, or to any individual to whom such an present, solicitation or sale would be unlawful.

About Baozun Inc.

Baozun Inc. is the leader and a pioneer in the brand e-commerce assistance market in China. Baozun empowers a broad and diverse array of models to develop and do well by leveraging its end-to-conclude e-commerce provider capabilities, omni-channel protection and engineering-pushed methods. Its integrated one-end alternatives tackle all core facets of the e-commerce functions covering IT solutions, on the internet retail outlet functions, electronic internet marketing, buyer solutions, and warehousing and fulfillment. For far more information and facts, please visit http://ir.baozun.com.

About iClick Interactive Asia Group Restricted

iClick Interactive Asia Group Constrained (NASDAQ: ICLK) is an impartial on the internet internet marketing and business information solutions provider that connects around the world entrepreneurs with audiences in China. Created on chopping-edge technologies, its proprietary system possesses omni-channel advertising capabilities and fulfils numerous marketing targets in a details-pushed and automatic way, helping each intercontinental and domestic marketers achieve their focus on audiences in China. Headquartered in Hong Kong, iClick was proven in 2009 and is at this time functioning in ten places throughout the world which include Asia and Europe. For extra facts, remember to take a look at ir.i-click on.com.

Risk-free Harbor Statement

This announcement is made up of forward-on the lookout statements. These statements represent “forward-looking” statements within the which means of Part 21E of the Securities Exchange Act of 1934, as amended, and as described in the U.S. Private Securities Litigation Reform Act of 1995. These ahead-seeking statements can be discovered by terminology these types of as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “confident” and comparable statements. These statements are based mostly on management’s recent anticipations and latest current market and operating ailments and relate to events that contain known or mysterious threats, uncertainties and other aspects, all of which are tricky to forecast and numerous of which are past the control of Baozun Inc. and iClick Interactive Asia Team Constrained. Ahead-searching statements involve inherent risks and uncertainties and other variables that could cause real results to vary materially from individuals contained in any this kind of statements. Further facts with regards to these and other challenges is involved in the respective yearly studies on Variety 20-F of Baozun Inc. and iClick Interactive Asia Group Confined and their other filings with the SEC and Baozun Inc.’s announcements, recognize or other paperwork printed on the website of The Stock Trade of Hong Kong Limited. All data offered in this push release is as of the date of this push release. Baozun Inc. and iClick Interactive Asia Team Restricted undertake no obligation to update any ahead-on the lookout assertion, besides as demanded underneath applicable law.

For investor and media inquiries, you should call:

Baozun Inc.:

Ms. Wendy Solar
Email: [email protected]

In China
Mr. Andrew McLeod
Cellphone: +852-2232-3941
E-mail: [email protected]

In U.S.
Ms. Linda Bergkamp
Cell phone: +1-480-614-3004
E mail: [email protected]

iClick Interactive Asia Team Constrained:

In China:
Lisa Li
Mobile phone: +86-21-3230-3931 #892
E-mail: ir@i-click on.com

In the United States:
Core IR
Tom Caden
Tel: +1-516-222-2560
E-mail: [email protected]

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