Yesterday — #MartechDay, yay! — we unveiled the world 2022 promoting technological innovation landscape, following taking a calendar year off in 2021. It grew a extraordinary 24% to 9,932 remedies. To make it readable, we really produced it totally interactive at martechmap.com, the place you can search, filter, zoom, and a lot more. It is fairly wild.
But in spite of its head-boggling scale, the martech landscape has constantly been a sidebar to the true story of how technology is switching advertising. The seriously neat things for me is how entrepreneurs leverage these applications with tactic, expertise, and creativity to realize impressive outcomes for their businesses and their shoppers.
This is why The Stackies: Advertising Tech Stack Awards are my beloved neighborhood party in the martech market. Every year, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the unique solutions they use. But the greatest types convey how they assume about their stack conceptually. How does it in good shape into their organizational operating method? How does it guidance their consumer journey?
Collectively, they give us some perception into how martech is remaining applied.
And, since it is also a enjoyment awards system, several structure their stack slides with a little added pizzazz. Not always related to the stack’s mission, but entertaining to check out.
This yr, 32 firms sent in stack illustrations. You can see all of them in the totally free Point out of Martech 2022 report we released yesterday — The Stackies start off on webpage 31. (And if you want to look at the kinds from prior many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every qualified entry to a non-gain. In the previous, we’ve donated to businesses that endorse variety and inclusion in martech. This yr, offered the terrible circumstance in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each 12 months, we also pick five “winners” for the awards. I place winners in quotations simply because, although the kinds we choose are amazing illustrations of martech stacks that have introduced some thing specifically valuable or inventive to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech group as a full wins from this magnificent corpus of serious-planet stack illustrations.
4 Successful Stacks from 2021, Up-to-date for 2022
My gratitude is specially huge for corporations who enter The Stackies numerous several years in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this yr with updated slides, and wow, they’re seriously magnificent. They totally qualify as winning entries once again.
Nevertheless, we wished to distribute the like a bit to contributors who did not just acquire final calendar year. So whilst we didn’t decide on them as winners for 2022, they seriously should have to be regarded as “standing winners” from past calendar year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to contribute to The Stackies! This sort of a fantastic way to aid the broader martech group.
5 Martech Stacks from New Winners in 2022
Continue to, selecting 5 winners among the all the remaining terrific entries was rough. These are the types we selected, but I strongly persuade you to down load the full set in the Point out of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to individuals organizations to let them know you enjoy their contributions.
Our five picks, in alphabetical buy:
Yet again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so a lot of excellent entries from the AMA, Annum, Cvent, Electronic Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Verify them all out.